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In the area of business competition there’s one thing I’ve learnt over the 35 years I’ve been at the coalface of advising SMEs and that is, no matter how many other competitors there are in your line of business, you can still be successful if you get your core busines...
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How to succeed with pricing

November 6, 2018
Getting your pricing right in business can be tricky, and it’s all too easy to get it wrong. More often than not, business owners under price and leave money on the table. This is because business owners typically worry more about prices than the customer does. The cu...
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There are many reasons why you need to learn more about your competitors but my three favourites are:  To avoid their mistakes. Copy and build upon what they do right. Know their weak points when quoting against or taking their customers off them. Generally, b...
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