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To get your business to where you want it to be from where it is now, you need to bridge the gap by planning in four key areas - marketing, operations (or your day-to-day business activities), human resources, and management control. Your marketing plan should cover five key...
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Every business owner should be focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he/she buys from you again should be the central focus of all your business a...
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Marketing is a vital business activity yet generally misunderstood by many business owners. You may be fantastic at what you do but unless you can market yourself or your business you’re unlikely to succeed as a business owner. Marketing is the same as advertisingFar from ...
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Whilst many businesses enjoy regular recurring income, many need to be proactively seeking new orders and new customers at all times. In good times you can just sit back and wait for the business to flood in, but not when economic conditions are difficult.Unfortunately, many...
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Other than mastering the complexities and tricks of the trade of your own trade or profession, there are really only two key business skills you need to master to get on in business, one being an understanding of finance/financial systems and the other, getting to grips with...
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Just how much do you know about your business? No, not about what you sell, or how you make or deliver your products and services, I mean the really important things that determine whether you’re going to make it through to retirement or maybe even successfully selling you...
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