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How to succeed with pricing

November 6, 2018
Getting your pricing right in business can be tricky, and it’s all too easy to get it wrong. More often than not, business owners under price and leave money on the table. This is because business owners typically worry more about prices than the customer does. The cu...
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High, low or somewhere in the middle?  Where to pitch realistic charge-out rates is a common question facing trades, service and professional businesses. In fact it’s probably one of the most difficult areas of business. You have to be careful not to underprice as thi...
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Adding Value Made Easy

September 4, 2018
Before you get out there and start doing business you need to decide where your products or services sit in terms of your value proposition. Simply put, you have four main choices, low price low value, low price high value, high price low value or high price high value, as c...
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